India’s 80% Population Uses The Products Of Small Brands
India’s 80% population uses the products of small brands, claims the survey of CAIT.
A survey claimed that home products from over 30,000 brands operating at small and medium scales cover a majority of the country’s population.
While only 20 percent of the population uses such items sold by large corporate houses. Traders body CAIT conducted this survey.
The fast-moving consumer goods (FMCG), consumer durables, and cosmetics products from over 30,000 small and medium brands are meeting the demand of 80% of India’s population.
The survey has been done on the basis of the usage of items.
The survey was done on items like food grains, oils, groceries, personal cosmetics, innerwear, readymade garments, beauty and body care, footwear, toys, educational games, and health care.
“It is a myth that around 3,000 big brands especially from corporate houses belonging to the FMCG sector, consumer durables, and cosmetics, etc. are catering to the needs of the people of the country,” the survey said.
“In fact, over 30,000 small and medium and regional brands are the biggest contributors to meeting the demand of the people of India.”
The survey said that the demand of the large population is met by the products of smaller manufacturers being sold as loose goods.
CAIT General Secretary Praveen Khandelwal said that there is a demand for big brands among the upper and upper-middle-class people due to widespread media and external publicity and endorsement by celebrities.
On the other hand, the products of small manufacturers are sold through one-to-one contact between the customers and the shopkeepers, he said.
Along with this, among the people of middle, and lower-middle-income groups and people from economically weaker sections, these products are sold through people interacting (about the product).
WPI Inflation: Wholesale inflation reached a 4-month high of 14.55 percent in March, the effect of increasing crude oil and commodity prices.
WPI inflation, ie India’s wholesale inflation, reached a four-month high in March and stood at 14.55 percent.
Although the prices of vegetables have shown a slight softening in the recent past, the rise in the wholesale inflation rate was registered due to rising crude oil prices and commodity prices.
According to the data released by the government on Monday, since April 2021, wholesale inflation has remained in double digits for the 12th consecutive month.
